08/2017 Online Learning Consortium
Certificate, Instructional Design
Faculty & Course Development
5/2010 University of Baltimore
Master of Arts, Publications Design
Concentration in Digital Multimedia
12/2007 University of Baltimore
Bachelor of Arts, Corporate Communications
Concentration in Graphic Design
2016 – PRESENT
Instructional Technology Specialist, Morgan State University
Communications & Graphic Design – Act as departmental communications manager, writer, graphic designer, and curator for: website, blog, and e-newsletters. Design and produce brand and branding collaterals that speak to the university community. Develop long-term communications plan to raise the profile of Instructional Technology tools and resources across campus. Design targeted messages, promotions, and campaigns. Track and interpret digital analytics to provide improved resources for target audiences.
Professional Development & Training – Consult, advise, and assist faculty in student learning outcomes, technology-enhanced teaching, and varied assessment tools. Work collaboratively with academic and administrative departments, to identify, develop, and facilitate educational technology (ed-tech) related training; create instructional videos, documentation and user guides to facilitate digital fluency. Develop and facilitate workshops and provide support (in-person and online) in the use of teaching tools: LMS, online video libraries, Gartner Research Portal, and educational multimedia.
Event Planning – Plan, promote, and execute events with campus partners, which highlight innovative uses of technology; from conceptualizing these events, to graphic design, social media/print/multimedia advertising, to hosting during the events.
9/2012 – 12/2015
Instructional Media Developer, Loyola University Maryland
Communications & Graphic Design – Led the Technology Launch Team in developing long and short-term communications plans to reach multiple university communities and a variety of target audiences. Set metrics for targets based on analytics and past campaign performance.
Acted as departmental graphic designer, and social media coordinator. Developed campaigns to effectively reach target audiences. Designed and developed various collaterals, including: logos, infographics, mobile applications, websites, brochures, online courses and interactive learning tools. Acted as writer, editor and curator for website, blog, e-newsletter, and social media; tracked analytics for ongoing growth and improvement.
Developed and designed interactive instructional media—from beginning to end—including: scripts and storyboards, narration, websites, instructional audio and video, online learning modules, and mobile applications; monitored their effectiveness and provided ongoing technical support. Maintained compliance with the Section 504 of Americans With Disabilities Act (ADA).
Designed, developed, tested and launched the Field Guide to Technology Mobile application.
Professional Development & Training – Developed video tutorials, print, and web training assets. Provided professional development workshops on new technologies and software for faculty (TechTalk webinar series). Trained faculty and administrators in Moodle Learner Management System (LMS), educational technologies, and software. Acted as administrator and subject matter expert for the LMS, Panopto Lecture Capture, and Adobe Connect synchronous learning tools.
Student Development – Recruited, hired, trained, and supervised student employees and summer interns. Acted as internship supervisor, completed internship review, and submitted final grades. At the close of their summer internship students have had advanced graphic design experience—developing print and digital design, video, and mobile applications for a variety of on-campus clients. They’ve received individual guidance in developing both resume and portfolio.
1/2014 – 6/2015
Adjunct Professor, University of Baltimore – Klein Family School of Communications Design
Digital Publishing – Lectured and taught an intensive introduction to page layout and design, typography, illustration, and presentation software: Adobe Creative Cloud, Photoshop and InDesign, WordPress CMS, and Microsoft PowerPoint. Provided in-depth instruction, challenging design projects, and diversified assessments on graphic design principles, software, and techniques. Guided students to develop digital portfolios conforming to industry standards.
Digital Imaging – Lecture and teach an intensive introduction to pixel-based and vector-based graphic software, and web-optimization; Adobe Photoshop, Illustrator, and HTML5. Provide in-depth instruction, challenging design projects, and diversified assessments on graphic design principles, software, and techniques. Guide students to develop print and digital portfolios that conform to current industry hiring standards.
Portfolio Development – Students developed interview-quality digital portfolios as the final project for each course. They are able to describe projects in industry terms; outlining target audiences, media, message, and calls to action.
2/2011 – 9/2012
Communications Officer-Interactive Design, Baltimore Community Foundation
Communications & Graphic Design – Designed and produced recurring publications, print, web, video, and multimedia collaterals. Worked to increase public awareness in both traditional and social media. Conducted web and new media analysis; suggested and implemented strategies to increase their effectiveness. Managed and updated website, social media, and advertising campaigns. Created educational and promotional videos. Managed multimedia database. Assisted in annual review of community grants and scholarship funds applications.
4/2009 – 2/2011
Graphic Designer, American College of Nurse-Midwives
Communications & Graphic Design – Designed recurring print publications, websites, web advertising, email marketing, exhibit graphics, and wearable design. Redesigned and streamlined a 300+ page website; adding better Search Engine optimization (SEO) and decreasing page-load times. Increased website and blog traffic through innovative design, advertising, and compelling articles. Increased public awareness of the organization through web, print, multi-media advertising in international journals, U.S. based medical publications, and online. Provided IT assistance and training to on and off-site staff.
Professional Development & Training – Designed online continuing education courses for graduate-level learners and practicing women’s health professionals. Trained on-site staff and administrators in use of Adobe Contribute and Contensive Content Management Systems.
Graduate Assistant University of Baltimore Digital Design Studio
Communications & Graphic Design – Updated online tutorials and print training manuals for student education. Resolved print queue, software and hardware problems.
Professional Development and Training – Provided basic training to students and faculty in audio/visual software and equipment, File Maker Pro database, and production hardware and software. Updated FileMaker Pro multi-media database and indexed meta-data.
ADDITIONAL EXPERIENCE & PRO BONO PROJECTS
Simone Jenifer Design
2012 – PRESENT
COMMUNICATIONS & GRAPHIC DESIGN CONSULTANT
Work with nonprofits and individuals to design web and print collaterals, social media streams, and develop personal branding. Provide comprehensive introductory training in: social media and blogging tools, multimedia and video production, job search, industry research, and portfolio development. Maintain knowledge of emerging design and communications trends, technologies, and resources.
2012-2015 Alumni Volunteer – University of Baltimore (UB)
2013 – 2015 iGoForth: Student Mobile App Development Contest
2012-2015 Youth Mentor – Cristo Rey Jesuit High School, NAF Charter School
2012-2014 Web Designer – St. Philip’s Lutheran Church
2012 Panel Judge – Paragons_Annual Design Awards)
2012 Graphic Designer – Middle Grades Partnership, annual fund raising gala
2010 Blog Redesign – Write on Yoga, the Preconceoptionist Blog
2010 Social Media Coordinator – OneLessCar.org, bicycle advocacy organization
2007-2008 Planning and Contributing Artist – World AIDS Day Silent Auction
2007 Graphic Design Intern – Port Discovery Children’s Museum
2006-2007 Photojournalist – UB Post Newspaper
2005-2007 Communications Officer and Web Designer – UB Student Events Board
2003-2006 Administrative and Design Assistant – Chase Brexton Health Services
SOFTWARE & TECHNOLOGY
- Accessibility: WCAG 2.0 Accessibility Standards, Assistive / Adaptive Technologies, WAVE Web Accessibility Evaluation Tools.
- Adobe: eLearning Suite: Captivate (8+), Adobe Creative Cloud, and CS (1-6)
- Asynchronous/Synchronous Multimedia: Adobe Connect, Blackboard Collaborate Ultra, GoTo Meeting, Google Hangouts, Panopto, VoiceThread, Zoom
- Curriculum Development: Curriculum Mapping, Syllabus Development, ADDIE
- Content Management Systems (CMS): Adobe Contribute, SiteCore, Site Executive , Blogger, Contensive, Drupal, Joomla, Ingeniux, WordPress, Wix, and Squarespace
- Corporate Communications: Graphic Design • Brand Management • Editorial Writing • Professional Development
- Data Collection +Analysis: Google Analytics • Social Media Analysis Tools • Qualtrics & SurveyMonkey & Google Forms
- Design & Communication: Data Visualization, Infographics, Digital Video & Photography, Editorial Writing, Proofing & Research
- ENewsletters + Email Marketing: Constant Contact • MagnetMail • MailChimp
- Learning Development & Assessment: ADDIE, Instructional Design Learning Model, Bloom’s Taxonomy, Cognitive Theory of Multimedia Learning, Kirkpartick’s Levels of Evaluation,
- Learning Management Systems (LMS): Blackboard, Cornerstone, Moodle, Multiview, SAKAI
- Microsoft Office Suite
- Mobile Application Development: Adobe Digital Publishing Suite • Information Architecture • Storyboard, Wire Frame, Mock-up
- Social Media: Design, Management, and Analytics
- Multimedia Database: Extensis Portfolio, FileMaker Pro
- Online Survey Tools
- Online Training: Lynda.com, Atomic Learning
- Print // Web Design: Adobe Creative Suite / Creative Cloud, Adobe Design Premium, Adobe Digital Publishing Suite, Data Visualization, Digital Video & Photography, Fact Sheets, Print & Web Advertising, Website Design & Management; through coding and use of various WYSIWYG editors
- SMS & Intranet: PeopleSoft, SharePoint
- Social Media // Management and Writing: Facebook, Twitter, Youtube, Vimeo, Pinterest, LinkedIn, Blogger, and WordPress
PROFESSIONAL DEVELOPMENT, TRAININGS & PRESENTATIONS
2013 – 2015, TechTalk Lecture Series- Loyola University Maryland
Role: Series Developer, Marketing & Communication, Archivist, and Social Media Coordinator
TechTalk is educational technology for faculty, by faculty. This ongoing lecture series provides professional development for busy faculty and features a variety of technologies that make the teaching and learning experience more beneficial.
2013 – 2014, Essential WordPress | Essential InDesign | Basic and Advanced PowerPoint
Loyola University Maryland
Role: Training Course Developer and Facilitator
These recurring hands-on training sessions introduce various software tools to new and experienced faculty users.
2012-2013, Introduction to Graphic Design – Center for Community Service and Justice
Role: Presentation Developer and Facilitator
Introduction to basic graphic design principles and concepts for the undergraduate, graphic design staff of the largest campus organization at Loyola University Maryland
2012, Use Social Media to Engage Donors – Baltimore Community Foundation
Using analytics and case studies, this presentation to the Development Department team outlined strategies to grow brand ambassadors and community followers.
2012, Use Photography to Effectively Tell your Story – Neighborhood Grants Program
This recurring presentation, given to grant-seekers, outlined best practices for making an emotional impact through use of the photographic medium.
ACCOMPLISHMENTS & MEMBERSHIPS
2008-PRESENT Freelance Graphic Designer • Multiple clients and non-porfit organizatins
2008-PRESENT Member – UB Publications Design, alumni professional networking group
2013 Winner – Youth Dreamers • Book Cover Design Competition
2013 Steward – Montpelier Orchard, community green space
2013 Member – Instructional Design Professional Group, community of practice
2013 Member – Transformational Teaching with Technology, community of practice
2012 Member – Women in Maryland Higher Education, professional networking group
2012 Contributor – Prince George’s Community College – Graphic design tutorials
2010 Finalist – Graduate Seminar Project: Shell Life NGO
2007-2012 Member – American Institute of Graphic Artists, professional networking group
WORKS IN PROGRESS
Simone Jenifer Design, communications and graphic design industry blog targeted to recent graduates who are early in their graphic design careers. This blog offers career advice, showcases professional portfolios, and offers software tutorials. To date, over 60,000 graphic designers have read and shared these articles. 2008 – ongoing.
Introduction to Graphic Design Open Source Curriculum, online learning tools— available for students, educators, and the larger online community. These course materials are adapted from and open for remix, reuse, or direct share under the Creative Commons – Share Alike License. The course covers basic instruction in design concepts, typography, and multi-page design.
PROFESSIONAL DEVELOPMENT (attended)
2015-2016 Center for the Law of Intellectual Property & Technology
(CLIPT) Copyright Realignment Conference
2014-2016 Educause Annual Conference
2012-2013 CommA Community Foundations Annual Communications Conference
2002-2007 AIA Excellence in Design Awards Symposia